FLIGHT CLUB X SPALDING
As the Creative Vision Lead, I collaborated with various departments and essential creatives to deliver a pivotal activation for Flight Club NY. In conjunction with Spalding's development team, we emphasized a push to create something truly unique in the basketball space.
Court Vision reflects a player's ability to anticipate and understand every move on the court. Players with strong court vision excel at predicting teammate positions and defensive setups. Inspired by the 360-degree vision of insects, we utilized iridescent panels to symbolize heightened awareness, while black panels represent stealth—move in stealth, shine in play.
In addition to the basketball, we launched a limited capsule collection featuring FC’s directional graphics, all designed to complement the concept ball. The package also included a custom cinch basketball bag, crafted with elastic cords and materials inspired by basketball shorts.
Brand Dir: Sean Tucker
Creative Dir / Designer: Dan Cuenca
Graphic Designer: Andrew Chow
Photographer: Jay Maldonado