Flight Club Active Sock Program 2015-2018
In my role as Creative Director Lead, I spearheaded collaboration with various teams involved in sourcing, product development, manufacturing, product testing, and packaging, as well our in-house creatives, graphic designers, photographers, and visual merchandisers. This collective effort resulted in an exceptional active sock that seamlessly blends performance features with an appealing price point.
Our goal was to provide a high-quality active sock without sacrificing design integrity, offering an extensive range of color options that aligned with upcoming shoe releases.
The positive feedback from our customers propelled the socks to become our top-selling items on a weekly basis, making them highly coveted during point-of-sale transactions.
Brand Dir: Sean Damian Tucker
Creative Director / Designer: Dan Cuenca
Photographer: Jay Maldonado
Styling: @black_zuckerberg