PUMA x NOAH Autumn 2024
As part of Noah's ongoing collaboration with Puma, I served as the Art Director and Designer for an illustration commission for the Puma x Noah activation.
This artwork, which celebrates the majestic big cat native to the Patagonian mountains, was developed in close collaboration with Noah's Creative Director.
After receiving a brief from the Creative Director, I presented a fresh perspective that amplified their vision. The illustration is prominently featured across a diverse range of products, from apparel to footwear, effectively unifying the entire collection.