It Was All A Dream - Plane Pops
What began as a t-shirt concept reimagining the Paper Planes logo with a nostalgic summer vibe quickly ignited excitement across the brand.
As Creative Lead and Art Director, I spearheaded the ideation and visual storytelling, creating dynamic key artworks that reinforced brand continuity. The design language extended into a fully integrated activation, spanning from woven shirts to custom-branded popsicles and an experiential ice cream truck as part of a grassroots engagement strategy.
By collaborating with marketing, social media, and production teams, I ensured seamless execution across all channels, fostering deeper audience connection, amplifying brand visibility, and driving authentic consumer engagement.