Un_Titled.co
Un_Titled is a boutique agency managed by two senior consultants, collaborating with several creative profiles whose goal is to break the mold and stand out as an outlier within their respective market. Their approach is to speak directly to a youth-oriented customer, a strategy that gives Un_Titled a competitive advantage when pitching for youth-centric activations.
In 2019, I was commissioned to create a new branding strategy for Un_Titled. The final logo merged various early concepts, featuring a lightning icon to represent the agency’s energy and connectivity. We selected Helvetica, a classic typeface, and customized it to meet the client’s specific needs.
By strategically utilizing positive and negative space, we crafted a strong visual hierarchy within the wordmark and icon. This thoughtful composition not only enhanced the overall design but also contributed to a cohesive and distinctive identity that sets the agency apart in a competitive market.
Throughout the process, I collaborated closely with the principal partners to ensure the branding aligned with their vision and objectives. Beyond the core branding, I developed branding applications, including mock magazine covers designed to resonate with key audiences in the basketball, soccer, and art communities.
website: https://un-titled.co
*images of athletes are used for presentation purposes*