Spearheading key brand vocabulary, branding, art direction and graphics for VGB, a Karmaloop brand.  In collaboration with 503lab , we developed and created a lifestyle brand that reflected the changing landscape of the knowledgeable streetwear customer. Better fabrication, witty & smart graphics, high end packaging all at an affordable price point.​​​​​​​
VGB Class Branding and wordmark usage standards.
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