Re-energizing the VP Records logo designing a modern yet retro broadcast appeal. What used to be a rigid icon, was redefined with action and movement. Cleaner, sleeker and a modern take on the company’s legacy without compromising it’s core identity.
Showcased are various usage of the logo and paired typeface.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/8e2a1c9c-08a6-47c8-9ab5-7572bc6074be/23ba50b0-c227-470d-94cb-132f407fa53b_rw_1200.jpg?h=162e22a029f91333e0e7c3f647c1765c)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/8e2a1c9c-08a6-47c8-9ab5-7572bc6074be/866badc1-0ac3-47cc-8ecf-49e35cfa9412_rw_1200.jpg?h=61a5f4f209da869c1ec6649f9ff148e8)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/8e2a1c9c-08a6-47c8-9ab5-7572bc6074be/179ab7e0-5563-4df6-b94c-a8b6f5953eb5_rw_1200.jpg?h=90271883872f8262e783bff2ba220a6e)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/8e2a1c9c-08a6-47c8-9ab5-7572bc6074be/4788b3fa-25d3-48db-829b-87f2de5518d3_rw_1200.jpg?h=785057af1552435791cd06c158ed716a)